Pricing & Profit calculators

Set prices with confidence and know exactly how much you need to sell to cover your costs.

What these calculators help with

Pricing decisions fail when margin and markup get mixed up, or when fixed costs are left out of the sums. These two calculators keep both straight: margin and markup from a cost and a price (or the price you need for a target), and the number of units that clears your fixed costs before profit begins. They are built for quick repeat use — change one number and the answer updates immediately.

Who they are for

For anyone setting a price: retailers, makers, tradespeople, agencies and service businesses. No accounting background is assumed, and each page spells out the difference between the terms that are most often confused.

How they fit together

Margin and markup describe the same sale from two directions, so the margin calculator answers both, including the price needed for a target margin. Break-even then takes the contribution left after variable costs and works out how much you must sell to cover fixed costs. Cash flow runway looks further ahead, showing how long the money in the bank lasts at the current rate of spending.

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